KunzOnPublishing.com, An Insider's Guide to Becoming a Financially Successful and Happy Self-Publisher

7 Things Readers Notice When Picking Up A Book

Posted on May 20, 2013 by Joseph C. Kunz, Jr.

If you have any hope of having your book achieve financial and critical success, you must understand how your readers (your customers), view your book (your product) when they first see it (online or on a shelf). Once you fully understand how your readers will perceive your book when they first see it, you can adjust your book accordingly. Continue reading →

Posted in Book Cover, Book Marketing, Design, Front Matter, Introduction, Preface, Retail Sales, Testimonial, Titles | Tagged Book Buying, Book Design, Book Marketing, Book Purchasing, Book Shopping, Cover Design, Foreword, Front Matter, Introduction, Page Count, Preface | Leave a comment

7 Amazon Tools To Help Market Your Book Like A Professional

Posted on March 13, 2013 by Joseph C. Kunz, Jr.

As an author and self-publisher it is absolutely essential that you have a presence on Amazon. And luckily for us, Amazon provides many powerful ways to connect with potential readers and buyers. Even if you use a regular book-publishing company to publish your book, you will still need to have a presence on Amazon. Especially if you expect to sell any books. Amazon is the largest book retailer in the world. Amazon has more market presence, and more marketing power than even the biggest publishers. So to get you started, here is a quick look at some of the best book marketing tools on Amazon to help make your book a financial and critical success. Continue reading →

Posted in Affiliate Marketing, Amazon, Blogging, Book Marketing, Carnival Of The Indies, Sales, Self-Publishing | Tagged Amazon, Author Central, Blogging, Book Marketing, Book Sales, Carnival Of The Indies, Listmania, Self-Publishing, Tags | 2 Comments

Google’s Love – Hate Relationship With Affiliates (Infographic)

Posted on February 21, 2013 by Joseph C. Kunz, Jr.

An Infographic Look at How Google Views Affiliate Marketers

Over the years Google has moved to consolidate the search market and more aggressively monetize the search results. This infographic highlights how affiliates went from being well loved by Google to being viewed as unneeded noise and duplication in the marketplace. Continue reading →

Posted in Adsense, Affiliate Marketing, Google, Infographic, SEO | Tagged Adsense, Affiliate Marketers, Affiliate Program, Google, Infographic, SEO | Leave a comment

10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Posted on February 20, 2013 by Joseph C. Kunz, Jr.

If you have any hope of your book becoming popular and selling, it must look like a professional book. Like one that could easily be found on any shelf of any bookstore. The contents must also look and sound professional – like someone put a lot of thought into making your book. But even if you have finished your book, you need to continue perfecting its look and its contents. It is a never-ending process, especially if you are new to writing and publishing. So, if you want your non-fiction book to be noticed then you need to avoid the most common mistakes and pitfalls. Continue reading →

Posted in Book Cover, Front Matter, ISBN's, Retail Sales, Self-Publishing, Writing | Tagged Book Marketing, Cover Design, Grammar, Self-Publishing, Writing Mistakes | Leave a comment

SEO Lemons (Infographic)

Posted on February 14, 2013 by Joseph C. Kunz, Jr.

A Look at How Organic Links Have Lost Value

The SEO market is a market filled with opportunities & potential pitfalls. This infographic highlights why great SEO services can be both expensive and hard to find. Continue reading →

Posted in Google, Infographic, SEO | Tagged Adwords, Google, Infographic, Knowledge Gap, SEO | Leave a comment

IndieReCon 2013

Posted on February 11, 2013 by Joseph C. Kunz, Jr.

IndieReCon from Feb 19-Feb 21, 2013. This free online conference features over 25 guests who will discuss the nuts and bolts of self-publishing from the pros and cons all the way through marketing and being a bestselling author.

Continue reading →

Posted in Conferece, Self-Publishing | Tagged IndieCon, Self-Publishing Conference, Writers Conference | Leave a comment

An Ode To The Organic Link (Infographic)

Posted on February 7, 2013 by Joseph C. Kunz, Jr.

A Look at How Organic Links Have Lost Value

Over the years Google has moved to “fight spam” at the same time Google’s business development team has pushed to “make spam.” The combination of those 2 (and pulling in additional non-link relevancy signals) has lowered the value of organic links. Continue reading →

Posted in Google, Infographic, SEO | Tagged Google, Infographic, Link, Organic Link, SEO | 2 Comments

How Google Killed the Longtail of Search (Infographic)

Posted on January 31, 2013 by Joseph C. Kunz, Jr.

A Look at How Longtail Content Lost Its Edge

Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the longtail has become far less profitable for many publishers. Continue reading →